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Brief
Reinterpret a Category. Choose a brand, product or service and redesign it in a breakthough way.

Concept
Hotel Chocolat’s packaging looks typical to their competitors, high-end chocolate distributors. Hotel Chocolat’s sophisticated look masks some of their values; being ethical and customer-friendly. The aim is to redesign Hotel Chocolat to better define their values and to keep the sophistication.

Solution
The packaging is based on the theme of a hotel. Each package has different windows and colours help differentiate the products that also break away from the typical sophisticated black and white packaging.

The logo is inspired by chocolate decorations hand made by chocolatiers. The logo represents a mark created by Hotel Chocolat’s very own chocolatiers. The logo is also a representation of a door, especially when combined with the windows.